Make every media decision count.

I’m an independent paid media specialist and marketing consultant helping brands turn clear strategy into smarter campaigns and stronger growth.

STRATEGY · MEDIA · OPTIMISATION

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SELECTED BRAND EXPERIENCE

Animonda / Swarovski / BASF / Amazon Audible / Bonduelle / Pierre Fabre / Stada

01 / THE APPROACH

Experienced thinking. Independent perspective.

I bring hands-on experience across established international brands and a practical understanding of what makes paid media work. From shaping the plan to managing campaigns and refining performance, I work as a focused extension of your team — with clear thinking, close attention and no unnecessary layers.

02 / WHAT I DO

Paid media, made purposeful.

Paid social

Campaign strategy, setup and management across Meta, Reddit, Snapchat and LinkedIn.

Media strategy

Audience, channel and budget planning grounded in business objectives.

Optimisation

Ongoing analysis, testing and thoughtful improvements to campaign performance.

Consultancy

Independent expertise, clear recommendations and collaborative support.

03 / SELECTED EXPERIENCE

A broad view of brand and category.

My work has included social advertising and marketing support for brands across food, luxury, technology, home and healthcare.

Animonda

Pet Food & Nutrition

Swarovski

Luxury & lifestyle

BASF

Industry & innovation

Amazon Audible

Digital entertainment

Bonduelle

Food & FMCG

Pierre Fabre

Healthcare & beauty

Stada

Healthcare

04 / HOW I WORK

Clear priorities. Close collaboration.

01 / Understand

Start with the business, audience and the role media needs to play.

02 / Build

Turn the brief into a focused channel and campaign plan.

03 / Improve

Measure, learn and optimise with purpose over time.

05 / GET IN TOUCH

Have a challenge in mind?

Let’s talk about what you’re trying to achieve and where paid media can help.

connect@roxc.in ↗

roxc.